


I'm all about crazy album art, but can we stop exploiting the Romani cultural image? Here are some examples that just drive me crazy. These musicians are using the perceived Romani image as a "stamp" of authenticity. And like it or not, the media and western culture has accepted these artists as the representations of Romani and Balkan Music. Just read the NY Times or any of the hip blogs.
The Stereotypical Problem:When you talk to Europeans about Romani people, usually two things pop into their minds: 1) nomadic musicians that live a bohemic and romantic lifestyle playing where ever the wind takes them 2) Street thieves and beggars. And then, after some thought or if someone that has done a little research about Roma he or she will think: 3) Abject poverty cause by lack of education and culture.
Is this really the whole cultural spectrum of the Romani Culture?
The answer is obviously no. Anyone who is interested in Romani or Balkan culture will discover this as they research the region and discover more of its beauty. But, this is something that most people don't have time for and don't want to commit to time to. And that's okay, but I think we need to be aware of these shortfalls and recognize them for what they are. In a perfect world, bands wouldn't feel the need to put stereotypical images of Roma on their covers (Because their music isn't Balkan nor is it Roma, more like DJ mixed music with Balkan and Roma samples). But I realize these bands want an image that the will instantly associate them with a certain image (Roma and Balkans). And for them, these images are the easiest way get their message across.
Cashing InBalkan music has become somewhat "cool" in the past couple of years and a lot Americans and Europeans are cashing in with record deals and concerts (Balkan Beat Box, Shantel, Balkan Beats). Now, granted, they aren't exactly Madonna or 50 cent, but they aren't living in abject poverty either. They are acting as the cultural ambassadors to the west; interpreting these Balkan sounds into something that western audiences can understand . . . and charging cover at the door for the translation.
Giving BackLook. If you are going to sample heavily from Balkan and Romani Musicans and then repeatedly stereotype Romani and their culture for you own personal gains (be money, popularity, hipsterism), then I say you've got to give back. So, maybe you'll keep exploiting the images and sounds of Romani culture for night clubs in Berlin and Paris--and like I said before, that's okay. But give something back. Perhaps a program similar to
Patagonia where 1% of revenue goes to charity, every year--regardless of whether they were profitable. This concept has gained momentum and now its got over 700 business involved with the
1% for the Planet environmentalism campaign. I know its hard to be a musician and also champion causes but that's just part of deal. When you take something, you need to give back. Start by forming Romani scholarships or by contributing to already existing ones, like George Soros's
Roma Education Fund.
Oh, did I mention that giving back to the community gives you free marketing and also makes you more appealable to a greater market? Think about it. Either stop the blatant I'm-with-the-Romani associations or give some money back to where you are getting your marketing strategies. Its worth it.